Viral format breakdown
Street Interview Video Guide
Let varied, concise answers reveal a pattern while the host keeps the question and product context consistent.
Updated 2026-10-26
Why this format works
- What makes you abandon an online cart? creates a specific open loop instead of a generic announcement.
- Group answers around shipping, sizing, and trust turns the central claim into an observable action.
- Connect one repeated answer to a product-page improvement resolves the opening and gives the viewer a natural next step.
Second-by-second structure
| Time | Beat | Shot | On-screen text | Voiceover |
|---|---|---|---|---|
| 0–2s | Hook | Immediate close framing on the situation | What makes you abandon an online cart? | What makes you abandon an online cart? |
| 2–6s | Show | Ask three consenting participants the identical question | Watch the setup | Here is the part that matters. |
| 6–13s | Prove | Group answers around shipping, sizing, and trust | The proof | This is what changed my mind. |
| 13–17s | CTA | Connect one repeated answer to a product-page improvement | Try this approach | Use this structure for your own product. |
Pacing reference: 33 cuts per minute, roughly 3.4 seconds per shot. Voice: Curious host, quick natural answers. Audio: Low-key instrumental under clear dialogue. CTA: Invite the viewer to save the method, inspect the product, or try one relevant step.
Ready-to-use example script
“Quick question: what makes you leave an online cart? “Shipping appears too late.” “I cannot tell how it fits.” “The photos look different on every page.” Three answers, one lesson: uncertainty stops the purchase. We added the delivery window, a measured fit clip, and consistent product shots. Which detail do you look for first?”
Remix this format with Kopi
- STEP 1Give Kopi your product brief and ask for a street interview built around “What makes you abandon an online cart?.”
- STEP 2Review the proposed hook, timed scene list, spoken lines, and credit estimate before approving generation.
- STEP 3After the first cut, request a focused revision to the weakest scene while preserving the beats that already work.
Good product fit
- Market education
- Retail questions
- Style preferences
- Event-based brands
Poor product fit
- Hidden-camera concepts
- Sensitive questions or scripted answers presented as spontaneous
Planning and review notes
A street interview needs a stable question and variable human answers. Ask every consenting participant what makes them abandon an online cart, without coaching them toward shipping, fit, or photography. Keep the first complete sentence from each person instead of chopping words into a manufactured consensus. The host can group themes afterward, but viewers should be able to hear how each answer was originally framed.
Consent and location planning belong in the shot list. Choose an area where bystanders can be kept out of focus, explain the intended brand use before recording, and document permission. If actors reenact collected responses, label the segment as a reenactment rather than spontaneous research. The final product-page changes are the brand’s response to three examples, not statistical proof of what all shoppers want.
Frequently asked questions
When should street-interview consent be collected?
Obtain informed permission before publication and explain the brand, channels, editing, and expected duration of use in plain language.
How many interview answers make a useful edit?
Three to five distinct, intelligible responses can illustrate perspectives, but they should not be presented as representative market research.
May the host paraphrase a participant?
Use the participant’s own answer when possible; label any summary as the host’s interpretation and avoid changing its meaning.
How are synthetic interview scenes handled?
Clearly label generated or reenacted people and do not attach invented identities to statements portrayed as genuine public opinion.