Viral format breakdown
Problem–Solution Video Guide
Name a concrete friction, demonstrate its cost, and let the solution remove that friction on camera.
Updated 2026-10-26
Why this format works
- My charger kept falling behind this desk creates a specific open loop instead of a generic announcement.
- Attach the clip, route the cable, and unplug it twice turns the central claim into an observable action.
- Leave the cable parked at the desk edge resolves the opening and gives the viewer a natural next step.
Second-by-second structure
| Time | Beat | Shot | On-screen text | Voiceover |
|---|---|---|---|---|
| 0–2s | Hook | Immediate close framing on the situation | My charger kept falling behind this desk | My charger kept falling behind this desk |
| 2–6s | Show | Let the cable drop and show the awkward reach underneath | Watch the setup | Here is the part that matters. |
| 6–13s | Prove | Attach the clip, route the cable, and unplug it twice | The proof | This is what changed my mind. |
| 13–17s | CTA | Leave the cable parked at the desk edge | Try this approach | Use this structure for your own product. |
Pacing reference: 29 cuts per minute, roughly 3.4 seconds per shot. Voice: Direct, practical, mildly exasperated. Audio: Low-key instrumental under clear dialogue. CTA: Invite the viewer to save the method, inspect the product, or try one relevant step.
Ready-to-use example script
“My charger fell behind this desk every single evening. I was crawling underneath before work even started. This little clip sticks beside the outlet, the cable snaps into the channel, and it still pulls free with one hand. Now the end waits right here instead of disappearing. If your cable does the same thing, fix the route before buying another charger.”
Remix this format with Kopi
- STEP 1Give Kopi your product brief and ask for a problem to solution built around “My charger kept falling behind this desk.”
- STEP 2Review the proposed hook, timed scene list, spoken lines, and credit estimate before approving generation.
- STEP 3After the first cut, request a focused revision to the weakest scene while preserving the beats that already work.
Good product fit
- Small accessories
- Kitchen tools
- Pet cleanup products
- Utility apps
Poor product fit
- Problems that cannot be demonstrated
- Fear-based offers with exaggerated consequences
Planning and review notes
Problem–solution creative needs a problem that can be seen in one action. Let the charger fall, show the awkward reach, and stop there; extra claims about lost productivity would inflate a minor annoyance. The cable clip earns attention only after the viewer understands the repeated motion it prevents. Preserve the desk layout so the solution does not depend on quietly moving the outlet or replacing the cable.
The proof is the second unplugging. One successful snap could be luck or a carefully staged angle, while repeated use shows that the cable releases with one hand and returns to the same parked position. End with the fixed route rather than a product pack shot. The measured tone matters: this accessory removes a small friction, and presenting it honestly is more relatable than manufacturing a hazardous tangle.
Frequently asked questions
How long should the problem remain on screen?
Long enough to understand the cause and consequence once; repeating the frustration delays the evidence and can feel manipulative.
What if the product only partly solves the problem?
Show the remaining limitation and narrow the promise. A cable clip can park an end without improving charging speed or cable durability.
Should the product appear in the opening frame?
Usually not. Establish the friction first, unless the product itself is the object whose incorrect use creates the problem.
What makes a problem–solution hook feel exaggerated?
Disaster language, unsafe staging, and consequences far larger than the visible inconvenience make the setup less credible.